Giang Cafe’s egg coffee

Disappointed in her local cafes’ “Vietnamese iced coffee,” which usually turned out to have dubious ingredients that had nothing to do with the origins of

When Sahra and I chatted over Zoom last month, she quickly rattled off key facts about Vietnamese coffee that she didn’t even know, despite identifying as Vietnamese-American. For example, the country is the second largest coffee producer in the world, and the largest producer of highly caffeinated and resilient robusta beans. To Sahra, her company’s mission is larger than sustainably importing and roasting high quality beans, it’s also about challenging people’s perceptions of Vietnamese and specialty coffee overall. By both modeling the values of ethical direct-trade coffee production and increasing visibility of the producers that actually make the beverage we drink, Sahra hopes Nguyen Coffee Supply will help consumers see the value in not just Vietnamese coffee but also Vietnamese culture.

Read on to hear what Sahra has to say about using Nguyen Coffee Supply’s platform to support social justice, what her favorite blend is, and how she’s creating a more inclusive, people-centric coffee culture

ADDRESS: 34 NGUYEN HUU HUAN STR, HOAN KIEM, HANOI
OPEN/CLOSE: 08:00-20:00
PRICE: 40,000 VND – 60,00 VND
PERFECT FOR: DATE NIGHT IMPRESSING OUT OF TOWNERS SPECIAL OCCASIONS

Disappointed in her local cafes’ “Vietnamese iced coffee,” which usually turned out to have dubious ingredients that had nothing to do with the origins of the drink, the filmmaker-writer-activist decided to add another occupation to her resume: entrepreneur. Sahra founded Nguyen Coffee Supply